In connection with the implementation of the activities under the project № ROBG-407 „Restoration of unique common cultural heritage and promotion of joint tourism product „Hamangia – first civilisation of old Europe”, funded under Contract № 81781 / 17.07.2018, Priority Axis 2: “Green Region”, Specific Objective 2.1: “Improving the sustainable use of natural heritage and resources and cultural heritage” under the INTERREG V-A Romania-Bulgaria Program 2014-2020, a joint integrated marketing strategy of the tourism product “Hamangia” was developed. It was approved and accepted by the Shabla Municipality with a handover protocol on April 27, 2023.
The development scope included the following activities:
– Development of a joint integrated marketing strategy for the tourist product “Hamangia” – with translation into English and Romanian;
– Development of a promotional strategy – with translation into English and Romanian. The promotional strategy should offer appropriate ways to present, distribute and offer the jointly developed tourist product “Hamangia” to the specific cultural-tourism market in the region. The promotional strategy is part of the joint integrated marketing strategy of the tourist product “Hamangia.
The joint integrated marketing strategy for the tourism product “Hamangia” is available and can be viewed on the website developed by the project: www.hamangia.eu, in the “Results” section.